Ad Platforms
Campaigns I manage & optimize
A skilled digital marketing professional delivering measurable improvements in leads, cost efficiency, and ROI. I align marketing strategies with KPIs to achieve impactful results.
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I am a Digital Marketing Associate at Plumm Ads with a strong background in managing and optimizing cross-platform campaigns. I hold a Bachelor of Arts from Delhi University and certifications in Google Analytics, Google Ads, and Digital Marketing.
My expertise lies in stakeholder management, strategic thinking, and data analysis. I leverage tools like GA4, Search Console, and SEMrush to extract actionable insights that drive growth and maximize ROI.
Years Experience
Campaigns Managed
Peak ROAS
Certifications
Campaigns I manage & optimize
Analytics, SEO & CRO Stack
Performance campaigns and results delivered across D2C, B2C & B2B brands
Scaled Meta & Google Ads for premium UK shoe brand with advanced funnel optimization and creative A/B testing.
Launched Meta campaigns for Sri Lankan Ayurvedic healthcare brand targeting wellness-focused audiences internationally.
Drove Google Shopping & Display campaigns for lighting and décor brand, optimizing product feeds and bidding strategies.
Ran Instagram & Meta performance campaigns for women's fashion brand, using UGC creatives and lookalike audiences.
Executed lead generation campaigns for travel brand using Google Search & Meta with geo-targeted audience segmentation.
Ran dual B2B & B2C campaigns for NFC smart card brand, targeting professionals on LinkedIn and consumers on Meta.
Executed B2B lead generation for Visitor Management System SaaS using Google Search and LinkedIn targeting decision makers.
Managed EdTech lead generation campaigns using Google & Meta, targeting students for professional networking courses.
Managed 12+ cross-platform lead gen campaigns. Implemented smart bidding strategies and A/B tested 40+ ad creatives.
Ran Meta & Google campaigns for UAE curtains & furniture brand, with geo-targeted campaigns across Sharjah & Dubai.
Optimized 25+ performance campaigns across Google & Meta. Improved ROI for arbitrage funnels by 40% and reduced CPA by 32% via deep keyword research.
Managed 12+ cross-platform campaigns leading to a 40% increase in leads. Boosted campaign ROI by 20% through data-driven ad strategies and A/B testing.
Executed 25+ Google & Meta campaigns, achieving up to 2.5x ROAS. Enhanced SEO rankings for 10+ service pages, driving a 60% increase in organic traffic.
Ready to boost your campaign performance? Let's connect.